Street Food in Asakusa: Crispy Belgian Fries You Can’t Miss

If you’re planning to enjoy street food in Asakusa, one spot you shouldn’t miss is Frites Bruges. Opened in May 2021, this specialty shop is Japan’s first to focus entirely on Belgian fries made from 100% fresh potatoes. Located in the lively streets of Asakusa, it has quickly become a popular stop where visitors can casually enjoy authentic flavors.

What makes this shop truly special is its commitment to quality. Instead of using frozen potatoes, they carefully select fresh potatoes from partner farms across Japan, cut them in-store, and fry them on the spot. Following traditional Belgian methods, the potatoes are cut thick and fried twice in blended oil, resulting in a perfect balance—crispy and golden on the outside, while incredibly smooth and creamy on the inside. One bite of these freshly made fries, served piping hot, and you’ll immediately taste the difference.

Another highlight is the wide variety of sauces and toppings. While classic Belgian-style mayonnaise is a must-try, you’ll also find options like garlic-based and cheese-flavored sauces. From flavors tailored to Japanese tastes to those inspired by international cuisine, there’s plenty to explore—and every visit offers something new.

Belgian fries, or “frites,” are a national favorite in Belgium, believed to date back to the 17th century. Traditionally, thick-cut potatoes are double-fried and served with mayonnaise. Although they are known worldwide today as “French fries,” their true origin is Belgium. At this shop, you can experience that authentic taste right in the heart of Asakusa.

Take a break during your sightseeing, grab a quick bite, and enjoy real Belgian fries on the go. It’s a must-try addition to your Asakusa food adventure.