A Social Media Sensation: 2/8b Key Rings That Bring You Closer

Drawing major attention on social media, 2/8b is a Kyoto-born brand specializing in matching key ring sets. Perfect as a travel keepsake or a thoughtful gift for someone special, it has quickly become a must-check item when visiting Kyoto.

The name “2/8b” means “two people chosen from the world’s eight billion.” True to this concept, 2/8b’s matching key rings subtly express a special bond—whether between partners, friends, or family members. The brand offers a new kind of gift experience: choosing and sharing a matching item that represents a feeling you hold together.

Some designs are engraved with messages such as “one of a kind,” “let’s take it slow,” or “together we’re unstoppable,” making it easy to convey sentiments that might feel a little shy to say out loud. The ability to customize each pair—such as matching themes like “FEELING” or “FAVORITE FOOD”—is another reason for their popularity, allowing each duo to select a combination that feels uniquely their own. Each set comes in gift-ready packaging, making it easy to give just as it is.

In Kyoto, there are two official stores. At the 2/8b Kyoto Sanjo Store near Kawaramachi Sanjo, you can browse a wide selection, including Kyoto-exclusive designs, and choose your favorites in person. There is also the 2/8b Kyoto Kiyomizu Store on Chawanzaka near Kiyomizu-dera, an easy stop during sightseeing and a great choice for a distinctly Kyoto souvenir. Why not bring home a one-of-a-kind matching pair along with your travel memories?