Savor Yamagata’s seasonal fruits while enjoying the charming atmosphere of Gotenzeki

Located in Nanokamachi in central Yamagata City, Gotenzeki is a historic irrigation canal that was originally developed during the Edo period. Today, it has been beautifully restored into a charming strolling area where visitors can enjoy the waterside atmosphere while exploring cafes and shops.

One spot not to miss in the Gotenzeki area is the greengrocer “Machinaka Yaoya,” where you can casually enjoy seasonal fruits. This popular shop offers a variety of sweets and drinks made with fresh, locally grown fruits unique to Yamagata.

In this article, we introduce the appeal of Gotenzeki along with some recommended menu items from Machinaka Yaoya—perfect to enjoy alongside the area’s nostalgic streetscape.

A charming stroll through Gotenzeki

Along the stone-paved paths of Gotenzeki, water flows gently as wooden buildings line the way, creating a warm and inviting atmosphere. With each step, the soft sound of the stream echoes pleasantly, helping you forget the bustle of everyday life. While not flashy, the area offers a calm, nostalgic charm, where time seems to pass at a slower, more relaxed pace.
Surrounding the area, you’ll find a variety of places to stop by, including Japanese restaurants serving Yamagata’s local cuisine and sake, long-established soba shops, and cafés set in beautifully preserved kura (storehouses). There are also lifestyle shops showcasing local craftsmanship, as well as select stores featuring traditional crafts such as Yonezawa textiles—making it easy to enjoy dining, café hopping, and shopping at a leisurely pace.

Hours	Varies by location.
Address	2-7-6 Nanokamachi, Yamagata City, Yamagata Prefecture, Japan
Access	Yamagata Station Nishiguchi Washington Hotel: Walk toward the East Exit of Yamagata Station, then continue straight along Ekimae-dori Street. Head toward Nanokamachi, and you will arrive.
URL	http://gotenzeki.co.jp/

Generously filled with seasonal fruits: Fruit sandwiches

A must-visit in the Gotenzeki area is the greengrocer “Machinaka Yaoya,” located inside the commercial complex Lulutas Nanokamachi. Opened in 2021 by the long-established Yamagata fruit and vegetable shop Green Shop Harada, the store offers a wide selection of fresh produce sourced both locally and from across Japan. There is also an eat-in space, where you can relax at the counter or along the Gotenzeki waterside while enjoying the view.

One of the highlights of this greengrocer is its dessert menu, made generously with seasonal fruits. Among the most popular items are the fruit sandwiches, packed with large, chunky pieces of fruit. The balance between the fresh fruit and the smooth, creamy filling is exceptional. Despite their generous size, they remain light and easy to enjoy.

Milk soft serve topped with seasonal fruits

Another must-try specialty at Machinaka Yaoya is the “Gotenzeki Soft.” This popular treat features rich milk soft serve topped with seasonal fruits. During cherry season, it is served with locally grown Yamagata cherries for a limited time. Beautifully presented, this vibrant dessert not only enhances the joy of strolling and snacking but is also perfect for photos.

In addition, the shop offers a wide range of freshly squeezed fruit juices and smoothies—ideal for a refreshing break during your walk. You can enjoy the flavors of the season on the spot, and products are also available for nationwide delivery, making them a great option for souvenirs.

At Machinaka Yaoya, you can fully experience the richness of Yamagata’s fruits while taking in the scenery of Gotenzeki. It’s a spot well worth visiting during a stroll through Nanokamachi.

Hours	10:00–18:30 Drinks & Soft Serve Corner: Until 17:00 (Mon–Fri), until 18:00 (Sat, Sun & holidays) Closed Irregular holidays
Address	2-7-5 Nanokamachi, Yamagata City, Yamagata Prefecture, Japan
Access	Yamagata Station Nishiguchi Washington Hotel: Walk toward the East Exit of Yamagata Station, then continue straight along Ekimae-dori Street. Head toward Nanokamachi, and you will arrive.
URL	https://greenshop-harada.com/